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Assessment : specifying change -- Culture : constraining change -- Vision : motivating change -- Plans : mapping change -- Implementation : producing change -- Follow-through : institutionalizing change -- Conclusion : expanding the analysis of change leadership.
Includes bibliographical references and index.
Leadership and the Art of Change is a unique book in that it focuses on a leader's central and most daunting taskachieving organizational change that successfully addresses external and internal threats and opportunities. Author Lee R. Beach uses six prime responsibilities as the framework for discussing change leadership: external and internal environmental assessment to identify required changes, organizational culture as a constraint on change, vision for motivating change; plans as a map for change, implementation to produce change, and follow-through for institutionalizing achieved changes and making ongoing change a part of the culture. Key Features: Defines leadership as the art of producing changes in an organization's environment, its culture, and its practices in pursuit of survival and prosperity Explains the importance of organizational culture as the key to facilitating or inhibiting change Examines methods for building a vision and leveraging culture in order to move the organization toward the vision with implementation strategies Offers self-summary exercises as well as a new episode of an ongoing vignette in each chapter that helps readers understand the issues under consideration Includes appendices that provide students with hands-on tools to do marketing research, survey an organization's culture, and perform decision analyses"
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