Public diplomacy : foundations for global engagement in the digital age
Language: English Series: Contemporary political communicationPublication details: Cambridge Polity Press 2019 ISBN: 0745691234Subject(s): Diplomacy--Technological innovations | Public relations and politics--Technological innovations | Communication in politics--Technological innovationsOnline resources: Click here to access online Summary: 9780745691237Summary: Includes bibliographical references and index.Summary: A comprehensive and accessible introduction to public diplomacy, from an expert in the field. New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting.Summary: 2020| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
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| ebook | Library Services | ebooks | Available |
9780745691237
Includes bibliographical references and index.
A comprehensive and accessible introduction to public diplomacy, from an expert in the field. New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting.
2020
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