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Winning in emerging markets : a road map for strategy and execution

By: Khanna, TarunContributor(s): Palepu, Krishna G. [1954-] | Bullock, Richard JLanguage: engl Publication details: Boston, Mass. Harvard Business 2010 Description: xii, 246 pages ; 24 cmISBN: 1422166953Subject(s): Commerce | International business enterprises | Globalization--Economic aspects | Marketing--ManagementSummary: 9781422166956Summary: Includes bibliographical references and index.Summary: This book argues there is more to sizing up emerging markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.
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Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.401209 KHA (Browse shelf(Opens below)) Available 17028827
Standard loan Library Services Main collection Print books 658.401209 KHA (Browse shelf(Opens below)) Available 17028828

9781422166956

Includes bibliographical references and index.

This book argues there is more to sizing up emerging markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

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