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Entrepreneurship : the practice and mindset

By: Neck, Heidi MContributor(s): Neck, Christopher P | Murray, Emma LLanguage: English Publication details: Thousand Oaks, California SAGE Publications Ltd. 2021 Edition: 2ndDescription: xliii, 486 pages : illustrations ; 28 cmISBN: 1544354622Subject(s): Entrepreneurship
Contents:
Part I. Entrepreneurship is a life skill. Practicing entrepreneurship ; Activating an entrepreneurial mindset -- Part II. Creating and developing opportunities. Creating and recognizing new opportunities ; Using design thinking ; Building business models ; Developing your customers ; Testing and experimenting with new ideas ; Developing networks and building teams -- Part III. Evaluating and acting on opportunities. Creating revenue models ; Planning for entrepreneurs ; Anticipating failure -- Part IV. Supporting new opportunities. Bootstrapping and crowdfunding for resources ; Financing for startups ; Supplement A: Financial statements and projections for startups ; Navigating legal and IP issues ; Engaging customers through marketing ; Supplement B: The pitch deck ; Supporting social entrepreneurship -- Glossary.
Summary: 9781544354620Summary: Includes bibliographical references and indexes.Summary: Entrepreneurship: The Practice and Mindset 2e catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds.Summary: 2021
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Holdings
Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.421 NEC (Browse shelf(Opens below)) Available 74010013
Standard loan Library Services Main collection Print books 658.421 NEC (Browse shelf(Opens below)) Available 74010016

Part I. Entrepreneurship is a life skill. Practicing entrepreneurship ; Activating an entrepreneurial mindset -- Part II. Creating and developing opportunities. Creating and recognizing new opportunities ; Using design thinking ; Building business models ; Developing your customers ; Testing and experimenting with new ideas ; Developing networks and building teams -- Part III. Evaluating and acting on opportunities. Creating revenue models ; Planning for entrepreneurs ; Anticipating failure -- Part IV. Supporting new opportunities. Bootstrapping and crowdfunding for resources ; Financing for startups ; Supplement A: Financial statements and projections for startups ; Navigating legal and IP issues ; Engaging customers through marketing ; Supplement B: The pitch deck ; Supporting social entrepreneurship -- Glossary.

9781544354620

Includes bibliographical references and indexes.

Entrepreneurship: The Practice and Mindset 2e catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds.

2021

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