Item type | Current library | Collection | Class number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Standard loan | Library Services Main collection | Print books | 687.0688 HOL (Browse shelf(Opens below)) | Available | 74006214 |
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687.0688 HAN Brand/story : cases and explorations in fashion branding | 687.0688 HAN Handbook of research on global fashion management and merchandising | 687.0688 HAR Fashion for profit : a professional's complete guide to designing manufacturing and completing a successful line | 687.0688 HOL Fashion trend forecasting / | 687.0688 JAC Mastering fashion marketing | 687.0688 JAC Mastering fashion marketing | 687.0688 JEF Costing for the fashion industry |
Includes bibliographical references and index.
In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
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