Public relations : writing and media techniques
Language: engl Publication details: Harlow Pearson Education 2014 Edition: 7th, InternationalDescription: ii, 462 pages : ; 27 cmISBN: 0205873340Subject(s): Public relations | Public relations--AuthorshipSummary: 9780205873340Summary: 0205873340Summary: Includes bibliographical references and index.Summary: This book is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies - the Internet, Webcasting, etc. - and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.Summary: 2016| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Reference (not for loan) | Library Services Main collection | Print books | 659.2 WIL (Browse shelf(Opens below)) | Not for loan | 17026620 | ||
| Standard loan | Library Services Main collection | Print books | 659.2 WIL (Browse shelf(Opens below)) | Available | 17026619 |
9780205873340
0205873340
Includes bibliographical references and index.
This book is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies - the Internet, Webcasting, etc. - and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
2016
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