Reputation management : the key to successful public relations and corporate communication
Language: engl Publication details: New York, NY Routledge 2015 Edition: 3rdDescription: xxxiii, 408 pages : illustrations ; 25 cmISBN: 0415716284Subject(s): Public relations | Communication in organizationsSummary: 9780415716284Summary: Includes bibliographical references and index.Summary: This book is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 658.45 DOO (Browse shelf(Opens below)) | Available | 17028863 |
9780415716284
Includes bibliographical references and index.
This book is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.
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