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Marketing research

By: Burns, Alvin CContributor(s): Bush, Ronald F | Sinha, NilanjanaLanguage: English Publication details: Boston Pearson 2014 Edition: 7thISBN: 0273785125Subject(s): Marketing researchOnline resources: Click here to access online Summary: 2018Summary: Includes bibliographical references and index.Summary: This book gives students a ""nuts and bolts"" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts."
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Item type Current library Collection Class number Status Date due Barcode
ebook Library Services ebooks Available

2018

Includes bibliographical references and index.

This book gives students a ""nuts and bolts"" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts."

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