Foundations of marketing / (Record no. 47507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03141nam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0049805269 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230717112657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220210s2022 enk f 000|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526849007 |
| Qualifying information | paperback |
| Terms of availability | £49.99 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 JOB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Fahy, John |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc | John Fahy and David Jobber |
| 250 ## - EDITION | |
| Edition statement | 7th |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Publisher | McGraw Hill Education, |
| Date | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xviii, 408 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - CONTENTS | |
| Contents | Part 1: The Market-Led Organization 1. The Nature of Marketing 2. Marketing Strategy & Planning 3. Understanding Customer Behaviour 4. Marketing Research and Customer Insights 5. Market Segmentation, Targeting and Positioning Part 2: Creating Customer Value 6. Value through Products and Brands 7. Value through Services, Relationships and Experiences 8. Value through Pricing Part 3: Delivering and Managing Customer Value 9. Distribution: Delivering Customer Value 10. Integrated Marketing Communications I: Offline Communications Techniques 11. Integrated Marketing Communications II: Online Communications Techniques Part 4: The Environmental Context of Marketing 12. The Marketing Environment |
| 520 ## - SUMMARY | |
| Summary | Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in todays world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover the growing importance of social marketing. How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels. The role of brand communities, peer-to-peer marketing and social influencers. Both a Managerial and Consumer approach to marketing. Key features: Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies marketing strategies. Each case study has dedicated questions to encourage critical thinking. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Internet marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Domestic marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Retail marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Retail trade |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Consumer goods |
| General subdivision | Marketing. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Jobber, David |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| d (OCLC) | 658.8 JOB |
| f (OCLC) | BUS23 |
| p (OCLC) | 39.99 |
| t (OCLC) | STANDARD |
| 1 (OCLC) | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Print books | Library Services | Library Services | Main collection | 16/07/2023 | 7 | 41.10 | 658.8 JOB | 74006374 | 31/08/2024 | 39.99 | 16/07/2023 | Standard loan |