Regent's University London Library
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Principles and practice of marketing (Record no. 44466)

MARC details
000 -LEADER
fixed length control field 01544cam a2200205 4500
001 - CONTROL NUMBER
control field 1446274004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160226t2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446274004
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title engl
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim
245 #0 - TITLE STATEMENT
Title Principles and practice of marketing
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles, CA
Name of publisher, distributor, etc. SAGE
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 772 pages : illustrations ; 27 cm
520 ## - SUMMARY, ETC.
Summary, etc. 9781446274002
520 ## - SUMMARY, ETC.
Summary, etc. Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something. Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored. This book will ease you into the complexities of marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
        Print books Library Services Library Services Main collection 09/01/2023 49.99   658.8 BLY 17028198 09/01/2023 49.99 09/01/2023 Standard loan    
        Print books Library Services Library Services Main collection 09/01/2023 49.99   658.8 BLY 74002520 09/01/2023 49.99 09/01/2023 Standard loan    
        Print books Library Services Library Services Main collection 09/01/2023 49.99   658.8 BLY 74002553 09/01/2023 49.99 09/01/2023 Standard loan    
        Print books Library Services Library Services Main collection 09/01/2023 49.99 1 658.8 BLY 74005620 29/03/2023 49.99 09/01/2023 Standard loan 2 06/02/2023
        Print books Library Services Library Services Main collection 09/01/2023 49.99   658.8 BLY 74005619 09/01/2023 49.99 09/01/2023 Overnight loan    

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