Marketing planning: a workbook for marketing managers (Record no. 3886)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00557cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1844807827 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091102t2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1844807827 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | engl |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing planning: a workbook for marketing managers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 227 pages, graphs, tables, diagrams |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Regents |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Regents, Blackwells |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 1844807827 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 36.99 | 658.802 DIB | 71001100 | 09/01/2023 | 36.99 | 09/01/2023 | Standard loan | |||||
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 36.99 | 658.802 DIB | 17013747 | 09/01/2023 | 36.99 | 09/01/2023 | Standard loan |