MARC details
| 000 -LEADER |
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| fixed length control field |
01823cam a2200229 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1563677385 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140620t2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1563677385 |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
687.0688 BIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bickle, Marianne C. |
| 245 #0 - TITLE STATEMENT |
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| Title |
Fashion marketing : |
| Remainder of title |
theory, principles & practice / |
| Statement of responsibility, etc. |
Marianne C. Bickle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Fairchild books, |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 330 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 490 ## - SERIES STATEMENT |
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| Series statement |
Glencoe marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashion. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colours, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), or line of products (e.g., Lexus luxury cars) to a single product (e.g., Coach handbag). This much-needed text will provide information regarding the introduction, making and machine of the industry calls Fashion Marketing. Features: - Addresses how branding and imaging of fashion, once used for a product or product line, is now used for the company spokesperson, owner, or representative - Looks at the industry through a global perspective - Case Studies including company logo and discussion of the company's impact on fashion marketing -- Online links throughout the chapter for students and instructors to investigate fashion marketing around the U.S. and world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion merchandising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Clothing trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |