Regent's University London Library
& Media Services Catalogue

Marketing essentials / (Record no. 22310)

MARC details
000 -LEADER
fixed length control field 01110cam a2200217 4500
001 - CONTROL NUMBER
control field 1408073684
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170830t2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1408073684
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally
245 #0 - TITLE STATEMENT
Title Marketing essentials /
Statement of responsibility, etc. Sally Dibb, Lyndon Simkin
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Andover, Hants :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 521 pages :
Other physical details illustrations ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. This book explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. It follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Print books Library Services Library Services Main collection 08/03/2023 7 46.70 1 658.8 DIB 74006231 08/03/2023 08/03/2023 45.59 08/03/2023 Standard loan
    Dewey Decimal Classification     Print books Library Services Library Services Main collection 08/03/2023 7 46.70   658.8 DIB 74006230 08/03/2023   45.59 08/03/2023 Standard loan

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