Market segmentation success : making it happen! (Record no. 19390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00836cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0789029189 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120910t2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789029189 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally [1963-] |
| 245 #0 - TITLE STATEMENT | |
| Title | Market segmentation success : making it happen! |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Binghamton, N.Y.; Hadleigh |
| Name of publisher, distributor, etc. | Haworth; BRAD [distributor] |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 187 p. : ill. ; 21 cm. (pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 9780789029171 (cased) : |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 0789029170 (cased) : |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 9780789029188 (pbk.) : |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Includes bibliographical references (p. 179-182) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon [1961-] |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/fy0803/2007033723.html">http://www.loc.gov/catdir/toc/fy0803/2007033723.html</a> |
| Link text | [Table of contents only] |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 25.00 | 1 | 2 | 658.802 DIB | 71001179 | 14/06/2023 | 23/02/2023 | 23/02/2023 | 25.00 | 09/01/2023 | Standard loan |