Global marketing and advertising : understanding cultural paradoxes (Record no. 15677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1412970415 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100809t2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412970415 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | engl |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke K. de [1943-] |
| 245 #0 - TITLE STATEMENT | |
| Title | Global marketing and advertising : understanding cultural paradoxes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | SAGE |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 323pages, illustrations, figures, diagrams. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Regents |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Blackwells |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 1412970415 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 32.99 | 658.84DEM | 71002160 | 09/01/2023 | 32.99 | 09/01/2023 | Standard loan |