Essentials of marketing (Record no. 12320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0273727729 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130604t2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273727729 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | engl |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brassington, Frances |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 608 pages |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Regents |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | John Smith |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 0273727729 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pettitt, Stephen |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 39.99 | 658.8 BRA | 17023007 | 09/01/2023 | 39.99 | 09/01/2023 | Standard loan | |||||
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 39.99 | 658.8 BRA | 17023008 | 09/01/2023 | 39.99 | 09/01/2023 | Standard loan | |||||
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 39.99 | 658.8 BRA | 17023011 | 09/01/2023 | 39.99 | 09/01/2023 | Standard loan | |||||
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 39.99 | 658.8 BRA | 17023014 | 09/01/2023 | 39.99 | 09/01/2023 | Reference (not for loan) |