Luxury fashion branding : trends, tactics, techniques (Record no. 10137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01013cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0230521673 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070608t2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230521673 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 687.0688 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Okonkwo, Uche |
| 245 #0 - TITLE STATEMENT | |
| Title | Luxury fashion branding : trends, tactics, techniques |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Basingstoke |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 332 pages ; illustrations ; 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 9780230521674 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 2016 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Luxury goods industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Luxuries--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fashion merchandising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 41.00 | 1 | 687.0688 OKO | 17007074 | 02/05/2023 | 19/04/2023 | 41.00 | 09/01/2023 | Standard loan | |||||
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 41.00 | 1 | 687.0688 OKO | 17027852 | 13/06/2023 | 13/06/2023 | 41.00 | 09/01/2023 | Standard loan | 04/07/2023 | ||||
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 41.00 | 687.0688 OKO | 17027878 | 09/01/2023 | 41.00 | 09/01/2023 | Standard loan | |||||||
| Print books | Library Services | Library Services | Main collection | 09/01/2023 | 41.00 | 687.0688 OKO | 74002598 | 09/01/2023 | 41.00 | 09/01/2023 | Reference (not for loan) |