Fashion buying and merchandising : the fashion buyer in a digital society /
Boardman, Rosy
Fashion buying and merchandising : the fashion buyer in a digital society / Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger. - Abingdon : Routledge, 2020. - vii, 232 pages : illustrations ; 25 cm. - Mastering fashion management .
Includes bibliographical references and index.
1 The evolution of fashion buying and merchandising; 2 Fashion buying and merchandising roles and responsibilities in the 21st century; 3 The influence of technology on fashion buying and merchandising; 4 The buying cycle and critical path; 5 Range review; 6 Research and planning; 7 Range development; 8 Sourcing and negotiation; 9 Range finalisation; 10 Manufacturing; 11 Allocation and distribution; 12 Retail sales; 13 The impact of sustainability on fashion buying and merchandising; 14 The future of fashion buying and merchandising
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in `in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management.
9781138616325 34.99
Fashion merchandising.
Clothing trade.
Purchasing.
687.0688 BOA
Fashion buying and merchandising : the fashion buyer in a digital society / Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger. - Abingdon : Routledge, 2020. - vii, 232 pages : illustrations ; 25 cm. - Mastering fashion management .
Includes bibliographical references and index.
1 The evolution of fashion buying and merchandising; 2 Fashion buying and merchandising roles and responsibilities in the 21st century; 3 The influence of technology on fashion buying and merchandising; 4 The buying cycle and critical path; 5 Range review; 6 Research and planning; 7 Range development; 8 Sourcing and negotiation; 9 Range finalisation; 10 Manufacturing; 11 Allocation and distribution; 12 Retail sales; 13 The impact of sustainability on fashion buying and merchandising; 14 The future of fashion buying and merchandising
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in `in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management.
9781138616325 34.99
Fashion merchandising.
Clothing trade.
Purchasing.
687.0688 BOA